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Online communities – why should a business build one?

Do you know how your business could benefit from creating an online community? Michelle Rodger, columnist for the Scotland on Sunday, was kind enough to print some of my comments and showcase a couple...

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Follower numbers – it’s quality, not quantity

If you forked out for a stand at an exhibition, would you rather say hello to all 500 delegates as they entered the hall or have meaningful conversations with 20 visitors who turned into clients? It’s...

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